For a website to be successful and profitable, it must be promoted. The way to do this is through SEO
promotion. A set of techniques and tools to help make websites more popular and profitable.
What is meant by SEO promotion?
SEO is Search Engine Optimization. That is, optimization for search engines. Adapting and changing
the website so that it would be more attractive to both users and for search engine crawlers.
The latter, in turn, are a system that analyzes pages, checking them for compliance with search
engine rules. Google and Yandex have different ones. And both companies don't tell you what a
website's position on a search engine depends on.
And search engine position is precisely one of the main reasons why SEO is used at all and why so
much attention is paid to this phenomenon.
Components of SEO-promotion
There are three key points that constitute the foundation of good SEO. That is, SEO that solves the
basic objectives set by webmasters and website owners. These are:
Quality traffic. That is, attracting real people interested in the visited page. Those who can make a
profit. But not bots and random passers-by who were looking for a historical figure and ended up on
your confectionery site.
The amount of traffic. The profitability of a website is often too closely linked to the number of
people who can visit it. And it doesn't matter if you're looking to make money from clicks on ads or
selling some sort of merchandise. Even in the case of online shops, a large audience goes a long way.
Organic. That is, attracting people without the help of advertising. You need to make the site even
without a partnership with Google to get to high positions. Then the search engine will bring new
people to the site for free. And this is an additional profit for the owner of the page by reducing the
All this is achieved by increasing search engine ranking (getting to the top, so to speak). Which, in
turn, is achieved by means of competent optimization for search engines, taking into account their
requirements and audience requirements.
Is SEO analysis of websites and appropriate optimization so important?
There is an opinion that many SEO techniques are outdated and no longer relevant. But this applies
to adjusting the material on the page to the specific requirements of other evaluation mechanisms. If
we talk more globally about the optimization and dozens of different methods of its implementation,
it is still useful. It's worth doing, it's worth spending time on. And there is no point in neglecting SEO
techniques in the hope that the search engine will love you anyway. This will lead to a loss of
audience, profit and the reputation of the site.
Types of SEO Optimization
In order to grow in the search engine's eyes, you have to make sites that are considered "good".
Those that the search engine robots like. But knowing certain algorithms of search engines, SEOs
begin to abuse them. So there was a kind of gradation from the white techniques, which are correct
and proper to use, to black, which is better not to use at all. Of course, you can make a mistake by
using exclusively white optimization schemes, but there are much fewer chances to do so. But
chances to get a loyal attitude and digital love from Google or Yandex are much higher.
These SEO techniques are ways of working on a website that are already worth applying. That is, not
for optimisation per se, but for creating a good experience for your visitors.
For example, much attention is paid to the visual component of the site, convenience, the presence
on the resource of high-quality and useful content that would keep your audience and attract new
ones. This also applies to the layout and the selection of colours. A huge range of conditions in order
to please visitors. White-label schemes also include mentioning the site on other people's platforms.
Native advertising and things like that.
Why are they white? Because they are invisible. They are easier to call transparent. People and
search engines get a good site with no trace of bad seo-experts.